1. Best Marketing

Arlene provides the best presentation of your home–Arlene hires the best professional photographer to get the highest resolution photos. Arlene will have aerial shots done and dramatic night shots taken too! Our brochures are considered the best! The most thorough presentation! Our extensive marketing will get your home the maximum value. We market our listings in several platforms, ranging from digital to social media to print.

Digital: Our website, GonnellaTeam.com is consistently ranked by Google Search as one of the most visited websites in New Jersey Real Estate. We spend over $175,000 on internet marketing as a whole, more than any other agent in Short Hills. Furthermore, GonnellaTeam.com places your home on 38 other real estate search engines and websites across the country. We own 100% of the 07078 and 07041 slideshows on Trulia and Zillow. Arlene is the only agent in New Jersey that advertises on Juwai, the #1 Chinese international property portal, offering exclusive access to an audience of high net worth Chinese looking to buy property overseas.

One of our newest initiatives in digital marketing is via Zillow & Facebook – where Facebook will target those who have been actively searching on Zillow in a certain town and price range and send them our listings in that price range. So we’re targeting real prospective buyers that are frequently searching on Zillow in that price range and making sure that our listings are fresh in the minds!

GonnellaTeam.com Google.com Sell.com
Weichert.com Homes.com RealEstateProperty.ca (Canadian)
Trulia.com HotPads.com TNOL.com (AmericanClassifieds.com)
GSMLS.com Immobel.com Vast.com
 OptimumHomes.com HomeFinder.com Yahoo! Real Estate
 NYT.com LoveMyZip.com Zillow.com
Frontdoor.com Local.com Zoocasa.com (Canadian)
Realtor.com Number1Expert.com 123Movers.com
WallStreetJournal.com OLX.com Ired.com
CLRSearch.com Oodle.com RealEstateABC.com
Craiglist.org Overstock.com Realty Times Market Conditions
eRealInvestor.com Pad4Pad.com  Luxuryhomes.com
DirectHomes PennySaverUSA.com
RealEstateGround.com PropBot.com

276,742,000. That is the number of internet hits our 39 real estate websites get each month. That’s 276,742,000 opportunities for your home to be seen by clients looking to buy a new home. We also create a customized website for your home. Social: With over 400 Professional LinkedIn connections, GonnellaTeam markets your home through daily listing updates on Facebook, Instagram & Twitter.

More exposure = More buyers interested in your home = highest price possible!!


We will place your home in The New York Times, New York Magazine, and such local publications as The Item and the Millburn/Short Hills Magazine.

  • Gonnella Team Quarterly Real Estate Updates
  • Millburn-Short Hills Magazine in the most desirable spot–the inside front cover of the magazine
  • The Wall Street Journal
  • New York Magazine
  • Jewish News Magazine
  • Front Page of The Item of Short Hills and Millburn
  • South Mountain Says
  • The Star Ledger
  • Train Station Posters at Short Hills, Millburn, and Chatham Train Stations

2. Extensive Client List

Extensive Client List = More Buyers for your home!!!
With 30 years of experience in the area and having sold over 1 billion dollars worth of real estate in the past ten years, we’ve developed an extensive client list that helps sell your home quickly and for the maximum value. As the #1 Agent in Weichert Nationally for 10 years, we get many referrals who are motivated buyers. We have been fortunate to represent buyers from Goldman Sachs, CNBC, Guggenheim Securities, Lazard, Bank of America, Citi, Pimco, Nomora, Barclays, Apple, Google, Redwood Capital, Bain, McKinsey, New York Times, Fairholme Funds, Blackstone Group, Blackrock, Credit-Suisse, Vision Capital, Wall Street Journal, Saatchi & Saatchi, GM, Sullivan and Cromwell, Pfizer, Merck, Sanofi, Millbank Tweed, Price Waterhouse Cooper, Visium Capital, Brigade Capital and Appaloosa. We also represent many relocation buyers as we are recommended and considered a highly trusted agent by many companies. Once you list with us, we immediately notify our clients about your home. We will also notify all real estate agents in the area. It’s a powerful way to jump-start the sale of your home!

3. Qualifying Potential Buyers

We make sure potential buyers are not wasting your time by pre-qualifying them. You want to be working with potential buyers who can really afford your home.

4.Determining Market Value

We know the market like the back of our hand. Arlene is very quantitative and will give you all the information you need to make a wise decision. Through detailed comparisons between your home and recently sold homes, and other properties currently on the local market, we can determine what your home is really worth. In the industry this is called a Comparative Market Analysis or CMA. We will do this for you, for free. Pricing your home right in the end gets you the highest possible price.

5. Staging and Design

We will arrange and pay for initial consultation with top professional stager in the United States, Kristine Ginsberg, of Elite Staging. Her work is transformative and will get your beautiful home the highest possible price. http://www.elitestagingandredesignmorriscountynewjersey.com/paint-colors-tips-when-selling/. We will walk through your home together and advise you on how to present your property to maximize its selling price. Some improvements are worth it, and some are not! We can recommend handymen who are responsible and within 24 hours will help you get your home ready for sale! We will put together a professional floor plan and professional photographs of interior and exterior of home. We will also create an interactive Google Earth Map, allowing clients to explore your neighboring streets online. We will help you understand what changes will help you get the highest price for your home.

6. Contracts

Contracts are complicated, and intimidating. You don’t want to go to a closing with some doubts. You will have the full benefit of our Short Hills, Millburn and Summit real estate experience and knowledge for a smooth and successful closing. We recommend that you do not sign on any dotted lines without asking us first.

7. NJ Laws and Inspections

We will make sure you conform to any and all New Jersey statutory disclosure requirements. We will also inform you of any inspections that you should consider having done ahead of time to smooth the negotiating process with buyers to ensure a successful escrow and closing. If there is an issue discovered by inspections we will help you get estimates so the problem is quantified and resolved!

8. Responsive

Arlene is available 24 hours a day, 7 days a week to answer your questions. Arlene is happy to help you anyway she can! Call 201-306-1357! We will work hard to get your home sold, for as much as this market will possibly bear. We will also work within your time frame and your needs.